We use analytics, advertising, and similar technologies to understand how visitors use our websites, improve the performance of our digital experiences, and measure the effectiveness of our communications and advertising campaigns.
We may use analytics and advertising technologies provided by third parties, such as Google Analytics and similar services, to better understand how visitors interact with our websites and online services.
These technologies may collect information about website usage, such as your computer's IP address, pages viewed, links clicked, device information, browser type, approximate geographic location, and other online activity. We use this information to improve our websites, evaluate the effectiveness of our communications, and develop audiences for advertising campaigns directed to individuals who have previously interacted with our websites.
For example, we may use Google Analytics and related advertising features to create audience segments based on interactions with our websites. Those audiences may then be used to deliver advertisements that may be more relevant to previous website visitors on third-party websites and platforms.
We may also use advertising measurement technologies that help us understand whether an advertisement resulted in a specific action on our website, such as completing a form, requesting information, or taking another action related to our products or services.
Where permitted by law, certain contact information you provide to us, such as an email address or telephone number, may be transformed using a one-way hashing process before being transmitted to an advertising or analytics partner for measurement purposes. The receiving platform may use the hashed identifier to help determine whether a person who interacted with an advertisement later completed a specified action on our website. This process helps us measure advertising effectiveness and attribute conversions to advertising campaigns.
Our advertising and analytics partners may include companies such as Google, Meta, LinkedIn, and other providers that support advertising, audience development, analytics, measurement, and reporting activities. These partners may process information in accordance with their own privacy policies and terms.
Consistent with our corporate mission of providing outstanding service and value, Tufts Health Plan is dedicated to providing health-related information to our members. The health-related information and resources on this website are made available to you solely for informational purposes. It does not constitute medical advice and is not intended to be a substitute for professional medical care. Nothing on this site is intended to be used for medical diagnosis or treatment. Always seek the advice of your health care provider before beginning any new treatment or if you have any questions regarding a medical condition. If you are ill or need immediate medical care, please contact your health care provider or, in an emergency, call 911 or go to the nearest medical facility.
Tufts Health Plan and its vendors will attempt to keep the information available through this website current and accurate, but make no guarantees and disclaim any implied warranty or representation about its accuracy, relevance, timeliness, completeness, or appropriateness for a particular purpose. Information on this website may be updated at any time and without notice.
When you access Tufts Health Plan websites and mobile applications, conduct any transaction, use any functionality or tool, or access information on or through Tufts Health Plan websites and mobile applications, you are agreeing to accept the legal disclaimers and adhere to our privacy and security policies set forth on our website.
IN NO EVENT SHALL TUFTS HEALTH PLAN BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, OR ANY DAMAGES WHATSOEVER RESULTING FROM ANY LOSS OF USE, LOSS OF PROFITS, LITIGATION, OR ANY OTHER PECUNIARY LOSS, WHETHER BASED ON BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY, OR OTHERWISE, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THIS WEBSITE OR THE PROVISION OF OR FAILURE TO MAKE AVAILABLE ANY SUCH PRODUCTS, GOODS, OR SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Tufts Health Plan understands that privacy of information is of great importance to our members and the people that visit our site. We want you to know that Tufts Health Plan does not sell information obtained through use of this website to anyone. In addition, we have established the following privacy and security practices with respect to the public portions of Tufts Health Plan websites and mobile applications.
Because we want Tufts Health Plan websites and mobile applications to better serve visitors' needs, we collect some basic information about visitors' computers, including:
In the normal course of visiting the Tufts Health Plan website, downloading information, or searching for our products or services, we (or a third party on our behalf) may gather and store certain information about your browsing activity automatically. We use this information to help us make the site more useful to visitors — to learn about the number of visitors to our site and the types of technology our visitors use – and for the purposes described in the Advertising, Analytics and Tracking Technologies section above.
The sections of Tufts Health Plan websites and mobile applications that are password protected and require individuals to register and log-in, contain protected health information (PHI) and allow individuals to perform certain transactions (e.g. order an ID card, change a PCP). Because of this Tufts Health Plan must be able to link a user's activity back to their identity. For example, when a member changes her PCP, we must be able to make that change within our systems and we cannot do that without linking the information back to the member. In addition, it is important for Tufts Health Plan to keep track of what functionality a member uses. Therefore, in the password protected portion of our website, Tufts Health Plan does collect identifiable information about users. This includes information about the user's computer as listed above, and information related to the user, such as pages visited and PHI submitted or changed.
The confidentiality, integrity and availability of your PHI are important to Tufts Health Plan. Tufts Health Plan protects oral, written, and electronic information throughout our organization. To protect against unauthorized access to PHI that is accessible on the password-protected portions of our site, Tufts Health Plan has adopted stringent security standards. Data transmitted between your browser and the password-protected portions of Tufts Health Plan websites and mobile applications is protected by 128-bit encryption. Tufts Health Plan maintains reasonable and appropriate administrative, technical, and physical safeguards for Personal Health Information/Personal Information in any form, to protect against any reasonably anticipated threats or hazards to the security or integrity of PHI/PI, and to protect against any unauthorized uses or disclosures of such information.
PHI that Tufts Health Plan collects from users on the password-protected portions of Tufts Health Plan websites and mobile applications is confidential. All PHI Tufts Health Plan has regarding our members is available only to authorized users and is protected from unauthorized access by multiple layers of security controls and monitoring. In addition, PHI that is collected and maintained by Tufts Health Plan is used and disclosed only in accordance with our Notice of Privacy Practices. Our Notices of Privacy Practices are available here:
Unless otherwise permitted or required by applicable law, Point32Health will not use or disclose PHI/PI without authorization from the individual to whom the PHI/PI pertains. In addition, we train all employees about these policies and procedures. Our policies and procedures are evaluated and updated for compliance with applicable laws. In addition, we train all employees on our privacy policies and procedures.
We collect email addresses and cell phone numbers as part of the registration process and may use this information in order to communicate important health and wellness information to you. By providing this contact information, you will have elected (i.e., “opted-in”) to receive information about your membership, including alerts, services and health or benefit information that may be useful to you. You will be given the opportunity to opt-out of most emails or text message communications sent by Tufts Health Plan. Please note that you cannot opt-out of receiving emails that notify you of online activity since these are necessary to protect the privacy and security of your Tufts Health Plan online account.
This website uses web analytics tools and to help analyze how users use the site, for advertising purposes and to help improve visitors’ experiences on our websites. These tools use "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to our partners. This information is then used to evaluate visitors' use of the website and to compile statistical reports on website activity for Tufts Health Plan.
Tufts Health Plan allows third parties to place cookies on our site for advertising purposes. This Online Privacy Statement does not cover the collection methods or use of the information collected by these vendors. These vendors have their own privacy policies and may be members of the Network Advertising Initiative ("NAI"). To remove yourself from some or all NAI member advertising programs, please visit the NAI Opt-Out Page and follow the relevant instructions. Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
We welcome your comments or questions about our website and have provided an email option for that purpose. We will share your comments and questions with our Member Services representatives and those employees most capable of addressing your questions and concerns.
Tufts Health Plan maintains a corporate email policy governing the use of email when communicating confidential and/or health information, which includes implementing reasonable and appropriate safeguards when communicating via email.
Please be aware that communications sent using unencrypted email are not inherently secure and may be intercepted while in transit. Tufts Health Plan cannot guarantee the confidentiality or security of any information you send to us when it’s sent using unencrypted email. Tufts Health Plan will not be responsible for any breach of confidentiality resulting from your use of unencrypted email transmission. If you need to contact Tufts Health Plan regarding confidential matters, please call our Member Services department.
If you provide your cell phone number to Tufts Health Plan, you will have elected (i.e., “opted-in”) to receive information about your membership, including alerts, services and health or benefit information that may be useful to you.
Please be aware that text messages are not sent securely. Do not reply to text messages sent by Tufts Health Plan with any personal or health information. Tufts Health Plan cannot guarantee the confidentiality or security of any information sent via text message.
By opting in to receive text messages from Tufts Health Plan, you consent to receive mobile texts using an automatic telephone dialing system. Please note that consent to receive text messages from Tufts Health Plan is not required as a condition to receiving services or health or benefit information.
You have the right to opt-out of receiving text messages from Tufts Health Plan. Tufts Health Plan will provide you with an easy and clear way to opt out of receiving text messages.
For your interest and convenience, we have provided some links from Tufts Health Plan websites and mobile applications to other websites and included a twitter feed and news feed containing information from other websites. These links and feeds are provided for your convenience only and do not constitute or imply that Tufts Health Plan endorses these sites, any material or information contained therein, or of any products or services described on these sites.
These sites are not owned or controlled by Tufts Health Plan and are not covered by Tufts Health Plan's privacy and security policies. Tufts Health Plan cannot warrant the accessibility or the accuracy of any information provided on other websites. Tufts Health Plan disclaims any responsibility for the content, information or the privacy and security policies contained on those other websites. We encourage you to check the terms of use, privacy and security policies, and policy regarding the use of "cookies" of any other website you visit.
