Member Digital Tools Support "Next Generation" Health Care

Powering a new model of health care

January 31, 2019  

Health care consumers are more open to using intelligent technologies, sharing data, and allowing a combination of man and machine to power a new model of health care, according to the Accenture 2018 Consumer Survey on Digital Health.1

The survey finds that health care consumers continue to show strong use of digital technology for self-service care—and the numbers are rising each year.

In 2018, 75% of US consumers surveyed said technology is important to managing their health, up from 73% in 2016. Recognizing this trend, Tufts Health Plan provides a robust menu of member digital tools that connect members to their health care benefits more effectively than ever. Tools that help them make smarter health care decisions and give them the information they want, when they want it.

Virtual Health Care Services

The Accenture survey showed that, in particular, health care consumers are taking advantage of virtual, anytime, anywhere care. 25% of consumers surveyed say they have received virtual health care services, up from 21% in 2017. Tufts Health Plan members can talk to doctors or therapists by web, phone, or mobile app 24/7/365 thanks to telehealth powered by Teladoc®. It’s a convenient, affordable way to access quality care for general medical and behavioral health services. Members can connect from the comfort of home, during their lunch break, or while traveling throughout the country, and can even get a prescription sent to their local pharmacy.

Our other member tools also support health care consumers’ strong use of digital technology. They include:

  • Secure Member Portal: All of a member’s personal health information comes together on
  • “All-in-One” Provider Search + Treatment Cost Estimator: Offers the total cost and a comprehensive treatment timeline for an episode of care
  • MyRewards: Where members can get rewarded for choosing high-quality, lower-cost providers and services
  • Targeted Text Notifications via MyWire: Provides members with an easier way to find support, stay informed, and get things done
  • Free Mobile App: Featuring fingerprint ID access (no need to remember a password) and several features to manage their plan

The Accenture research suggests that "emerging technologies are shifting the composition of the care team. Consumers are increasingly using digital technologies to manage their own health, they are adopting virtual care, and they see the advantages of harnessing the collective power of humans and machines. It is no exaggeration to describe this as the emergence of a new era in health care.”

  1. Accenture is a leading global professional services company that specializes in strategy, consulting, digital, technology, and operations. Accenture commissioned a seven-country survey of 7,905 consumers aged 18+ to assess their attitudes toward health care technology, modernization, and service innovation.



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