Logo and Usage Guidelines

Choose the correct version of our logo for your project or application

Corporate logo breakdown


Usage Note: All logo formats are included and labeled accordingly in the zipped folder available for download.

Here is a breakdown of those files and usage guidelines:

A file format for all screen applications when RGB color is needed.

  • 300 dpi file is available and should only be scaled smaller
  • Works well in Word template files
  • Will always have a solid white box behind the logo

This Microsoft Office file format is an excellent choice for screen applications (Web, PowerPoint, Word).

  • 300 dpi file is available in RGB color and Black
  • “Web Only” versions have no background color and should not be enlarged

The only file format for postscript printers, digital or offset printing, signage, t-shirts, hats, etc.

  • Should always be the format provided to vendors
  • Postscript files can be scaled to any size without losing reproduction quality
  • May also be referred to as Adobe Illustrator, CS, or vector-based art
  • Most accurate for spot (Pantone) or 4-color process reproduction.
  • Available in PMS, CMYK, and black and white
  • RGB files are also provided if larger JPEG or PNG versions need to be created from RGB color, first generation files

Logo protected area

A minimum amount of clear space must always surround the Tufts Health Plan logo, separating it from other elements, such as headlines, text, imagery, or the outside edge of printed materials.

The protected area around the Tufts Health Plan logo should be equal to the height of the “H” used in the logo.

Logo versions

With any color printing or screen application, the preferred method to reproduce the Tufts Health Plan logo is with PANTONE 3015, PANTONE Black and PANTONE Cool Gray 11 on a white background.

  • Whenever possible, any printed piece should use these spot colors (or approved replacements).
  • These colors represent the brand in the best manner.
  • When none of the brand colors (including approved replacements) are available, the black and white logo must be used.
  • When using the knockout version of the logo, it is preferred that it be used on the Tufts Health Plan blue or gray background. Same rules apply to each line of business.

Logo usage for printing and digital

For 2, 3, and 4 color printing

For black and white printing

On various background colors and photos



Full color icon and all white or knocked out text. Image must be knocked back by at least 30% over black for readability.



Only primary colors gray and black and secondary colors navy and raspberry may be used behind the logo, with the blue logo mark with white text.



The only time the ‘people’ should be knocked of the logo is when the logo is on the brand blue or gray only, not other colors.

Incorrect logo usage

The logo should never be manipulated in any of the following ways:

  • DO NOT distort logo
  • DO NOT add a tagline to the logo
  • DO NOT change the proportion of the logo elements
  • DO NOT change or attempt to replicate the logo typeface
  • DO NOT change the color of the logo
  • DO NOT show the logo without the mark

Logo mark-only usage 

There are limited instances when the logo mark may be used by itself, without the words Tufts Health Plan. Those instances are primarily used in social media and you may download our complete social media guidelines below. For any other instance where you believe using the mark-only treatment would be valuable, please contact our marketing team.

Logo with content blocks


Contact blocks are generally used on marketing collateral. The contact blocks shown here are in the approved format and should not be altered.

Type Color

  • Phone number and street address always appear in PMS Black
  • URL should always appear in PMS 3015
  • If the company name is white (for reverse usage only), then the phone number, street address and URL must also appear in white.

Size Ratios and Exceptions to the Rules
There may be times when logos are needed for printable object with very small print areas. Sample items may be: Pens, note pads, mugs, hats, etc. When this occurs, Tufts Health Plan may ask for the phone and website, or one or the other, to be positioned with the logo and made larger for screen print purposes and for embroidery purposes. Contact blocks are generally used on marketing collateral. These are not samples of letterhead. See Do’s + Don’ts for letterhead samples.


The same guidelines apply to the horizontal content blocks as the stacked version. The horizontal treatment allows the information to fit better in landscape layouts.