Brand Consistency

It’s important to us that our brand be represented consistently in all media channels and environments

We have established styles, colors, fonts, and imagery that support our overall brand. When applicable, using these defined styles will help to keep the Tufts Health Plan brand consistent in the marketplace. 

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Meet Abby

Branded character, Abby, walks the audience through the basics of a health insurance plan

Abby is the face of Tufts Health Plan, Public Plans. She could be anyone, and is likeable and highly relatable. Abby is part of a video series for the Public Plans division, and is also embedded in various collateral. She is on-brand and a helpful mascot for our audience.

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