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Color is an important part of advertising. It is one of the first elements of the Tufts Health Plan branding that customers will see and can help advertising break through the clutter in print publications and online.
PLEASE NOTE: Color swatches will vary depending on how your device displays the colors. Always refer to Pantone and CMYK Books for accurate color chips. Use specific color formulas with appropriate usage in both digital and print.
C: 92 M: 59 Y: 9 K: 1
R: 3 G: 103 B: 165
C: 0 M: 0 Y: 0 K: 70
R: 109 G: 110 B: 113
C: 0 M: 0 Y: 0 K: 100
R: 0 G: 0 B: 0
C: 98 M: 77 Y: 46 K: 44
R: 8 G: 48 B: 73
C: 29 M: 84 Y: 50 K: 10
R: 167 G: 70 B: 93
C: 51 M: 20 Y: 100 K: 2
R: 138 G: 164 B: 58
C: 55 M: 11 Y:11 K: 0
R: 109 G: 185 B: 211
C: 9 M: 34 Y: 100 K: 0
R: 138 G: 171 B: 20
A two-tiered hierarchy has been developed for the Tufts Health Plan fonts.
There is one font family that is used for marketing collateral for Tufts Health Plan, Gotham.
Refer to the Do’s + Don’ts section for how fonts are used on various brand assets. If you are a designer and need the Gotham font to implement in your work, please contact your Tufts Health Plan marketing point-of-contact.
Verdana is the recommended system font for web and screen applications, as well as all templates, internal communications, email, and PowerPoint (see Do’s + Don’ts). System fonts should be used in the spirit of the brand fonts.
NOTE: System fonts SHOULD NOT replace brand postscript fonts in any offset printed or external communications including: letterhead, business cards, invitations, brochures, advertisements, notecards, banners, etc.
Review usage guidelines and download the latest logos for all usage and media channels
Learn what you should and shouldn't use for images, color treatments, and more
Wondering if your image is on-brand? Looking for approval on a type treatment or layout?