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Our printed materials should reflect the same look and feel that is represented in our digital work and vice versa. Printed pieces tend to have more copy and require a good amount of white space and clear headers for topic distinction. Below are some guidelines to follow when producing print collateral for Tufts Health Plan. Please see the Do’s and Don’ts below for helpful hints when laying out various marketing materials for our brand, and also a few examples of various print marketing pieces to give you a general idea of how we treat colors, fonts, images, and layout styles in design.
Please adhere to the following Do’s and Don’t below as a guide when designing print marketing collateral for the Tufts Health Plan brand.
Do’s
Don’ts
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