Our Brand Do’s and Don’ts

The importance of a cohesive brand

At Tufts Health Plan we pride ourselves in maintaining a cohesive brand experience across all media platforms. From a display ad, to a print marketing thought leadership asset, our brand is represented consistently, using the brand font, color palette, and imagery that remains true to the brand message. All while utilizing only the highest quality and accessible design styles, templates and layout that presents our brand in the most aesthetically pleasing way. Our consistent brand approach creates a recognizable, trusted presence in the marketplace that sets us apart.

Digital brand assets

Please view a series of digital assets that have been created consistently with our brand elements. 

View Digital Brand Assets
 

Print brand assets

Please view a series of printed assets that have been created consistently with our brand elements.

View Print Brand Assets