If you are a Tufts Health Together (MassHealth), Tufts Health RITogether (Rhode Island Medicaid), Tufts Health Unify (Medicare-Medicaid plan), or Tufts Health Plan Senior Care Options (65+ Medicare-Medicaid plan) member: You may need to renew your coverage this year. Learn more.
A notice to our members regarding a security incident. Read here.
From our website, to landing pages, banner ads, social media, and powerpoint, our brand is represented in a cohesive fashion. It is important that designers and marketers know what assets are available to them in order to maintain our consistent brand experience in all digital media channels. For social media guidelines, please download here along with related templates. Review the Do’s and Don’ts of the brand assets below to understand what is acceptable and what is not when producing media assets to be displayed in market.
When running a campaign, there are several options for showcasing your message in a landing page format that follws user experience best practices. See the following options.
When producting display ads, there is room for creative exploration so that ads can pop amongst the clutter of the web, but there are brand guidelines to follow and things that producers should not do.
There is an existing template to use when laying out a thought leadership piece, and it follows the below guidelines in order to remain cohesive with our brand overall.
Tufts Health Plan videos are created for a particular purpose, and the design styles need to support the brand message and overal goal. Below are examples the most recent illustrative videos in market.
Professionally photographed and produced videos for the Tufts Health Plan brand are genuine, honest, and real, focused on relationships and uplifting moments. They incorporate real people, not actors. Each curated asset has a given direction and purpose. Below are some examples of videos and photography most recently produced for the Tufts Health Plan brand.
Video from our What We Do campaign featuring Marilena, a Tufts Health Plan care manager
Video from our What We Do campaign featuring James and his mother, Tufts Health Plan members
Steve Camper, Government Programs Compliance Officer at Tufts Health Plan, from a photoshoot for the careers section of our website
Suzanna Byzantine, Program Implementation Specialist at Tufts Health Plan, from a photoshoot for the careers section of our website
Review usage guidelines and download the latest logos for all usage and media channels
Learn what you should and shouldn't use for images, color treatments, and more
Wondering if your image is on-brand? Looking for approval on a type treatment or layout?